conscious awareness. Over the last fifty years hundreds of controlled studies have been conducted on subliminal programming. These studies have confirmed that individuals, groups, even societal behavior can be influenced in dramatic ways with no conscious awareness. During the late 1950's, American market/motivational researcher James Vicary conducted a six-week study in a Fort Lee, New Jersey movie theatre involving 45,699 patrons. The study involved flashing subliminal messages onto the alluring face of Kim Novak on alternative days. The messages were "Hungry", "Eat Popcorn" and "Drink Coca-Cola". Results of the six-week study showed a 57.7% increase in the sale of popcorn and 18.1% increase in the sales of Coca-Cola. It was clear this very powerful way of changing behavior could also be used to help people in a wide variety of ways. In addition to the research dedicated to studying the benefits of subliminal messages, considerable scientific study has also centered on why they work. The rationale behind how they work begins with a basic understanding that the brain is split or separated into two different parts called hemispheres. The left hemisphere is in charge of the analytical process of reason and logic. It clearly knows what you should do and why it would benefit you to do so; i.e., exercise, lose weight, be more self confident, etc. However, the conscious mind, or left hemisphere, has both pluses and minuses. Basically the conscious is well intentioned but often lacks the resources, which would make changes possible. The right hemisphere is the intuitive, creative part of you. When you listen to your feelings or intuition, the right hemisphere is running the show. You are accessing the right hemisphere when fantasizing, daydreaming or appreciating a variety of music or picturesque scenes. But like the logical left hemisphere, the creative right also does some things that can cause problems like physical and emotional pain. It takes things literally, that is, it believes what it's continually shown or told. Parents, relatives, siblings, teachers and peers all program us into creating a map of our world. This is what we think about ourselves, about other people and about the world we live in. Unfortunately these maps are often distorted based on others' limitations and their lack of accurate maps. In order for true personality changes to occur, i.e.: life style change, better self-esteem, etc., these deeply imprinted messages need to be changed or altered to allow us to change both behavior and feelings. Subliminal messages are directed to the subconscious mind in a repetitive up-beat fashion. Clinical hypnosis uses a variety of techniques to bypass the conscious mind and imprint new subconscious messages. Mindmovers' self-hypnosis and subliminal tapes use the newest techniques and technology to bypass the conscious mind and imprint new positive empowering beliefs. Click on and read about the ways our tapes are made, making them the professional's choice 3 to 1 over any other tapes on the market.